Ingredient of successful internet marketing – the Mindset

There’s a radio program called “Fresh Air” from WHYY that’s mighty entertaining. I love hearing surprising stories like insiders talking about Dung Beetles, Asperger’s Syndrome, and the near-collapse of the US economy. I don’t get to listen to Fresh Air everyday. But when I do there’s always something interesting going on, like the book review on a mystery trilogy by a Swedish writer Stieg Larsson.

Then one day I hear they have a Country Music Special. Each day for one week the hostess Terry Gross interviews a guest who’s a country music singer. I never know much about American Country Music before. Being born and raised in a far eastern Asian country, there’s not much connects me to that style of music.

But I listen to it and hear this song called “Saginaw, Michigan” sung by Jimmie Dale Gilmore. The melody and the guitar sound good. Couple of other songs by him also sound interesting. So I look it up and find that it is his album “Come On Back”. The library happens to have a copy of the CD.

I borrow a copy and put this album into the CD player and put on my headphones. The songs sound good, then they sound better, then I start to sing along and my head nodding and feet tapping. What’s going on? I never liked country music before!

It’s the mindset thing. The more you listen to something, the more it starts to make sense, or make music, as in the case of “Saginaw, Michigan” for me.

With Internet Marketing, like everything else, the success is strongly tied to the mindset. To succeed you need the mindset of success – believing you can do it and actually do it. Only problem is that the mindset is not so easily established. You may have it in your mind for a few days, and then it’s gone. It did not “set” in your mind.

So the trick is repetition. Listen to something again and again, till it’s not only sensible, but becomes second-nature to you. Then you’ve got a Mindset. This applies to anything, marketing action-plan or whatever. Have the strategy or tactics play out in your head over and over. You will have the mindset of success on that strategy.

So what I do is to use a MP3 player, download a few mp3 recordings of training material by gurus that I like, put them into the player and listen to them. These MP3 players are one of the great gifts modern technology has brought us. I see kids listen to their MP3 in many places. Their mindsets are probably whatever the pop music they are listening to.

Here’s one “Mindset” that may interest you. It’s called the $100-a-Day-Challenge, created by Jay Boyer who I met at the Practical Profits seminar in Las Vegas. He’s a real down-to-earth guy with solid products. This product contains a set of MP3 recordings of successful Internet Marketers talking about how to start from scratch, with nothing, to earning $100 a day in 30 days. Jay asked these gurus how they would do it if they were to start all over again from zilch and they answered. Now that’s something worth listening to repeatedly to build up your own mindset, isnt’ it?